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Demi Lovato is looking fine, confident and fit for Fabletics

05.18.2017by: No Cool Handle

Health and fitness is a big business; there's a lot of money to be made in workout gear, detox teas, being a self-proclaimed fitness guru on social media, healthy lifestyle opinion blogs, organic foods, fitness classes, and the list goes on and on. Some prevailing sentiments reverberate throughout the echo chamber that is the Internet – where the same talking points are used by anyone trying to make some coin in this business – are as follows: It's about being comfortable with yourself; It's about promoting body positivity; It's about self empowerment; It's about being the best version of yourself, and so on. Here at Movie Hotties, it's about how much bounce is going on in that overpriced sports bra – and in Demi Lovato's case, there's aplenty.

Sweat to the newly released promotional content for Demi's own limited edition capsule collection, brought about by an alliance between herself and founder of Fabletics, Kate Hudson. Can we be honest for a second? Neither Demi Lovato nor Kate Hudson nor any no-name hottie on social media is any more of health and fitness expert than anyone who frequents the gym. Using a well-established celebrity babe's sexiness is what's really selling products and convincing people to make a fleeting commitment to a healthier lifestyle. Wannabe health nuts will remember how hot Demi Lovato's ass looks in spandex long after they've traded in their kale salad for a Wendy's Baconator.

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Source: Fabletics

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